Online video is one of the fastest growing markets, it is expected to account for 82% of all consumer Internet traffic by 2021, with a current market worth of $312 billion (source Cisco sept. 2017). Video creation and consumption is more accessible than ever, triggering an increase in video production and consumption. The market today is largely dominated by leaders such as Facebook, YouTube and Google which control distribution of videos and advertising space. The sports industry is also growing; the health industry is pushing people around the globe to improve their health while having fun in their daily lives. In addition, sports video market is exploding; There has been a 90 percent increase in searches for “football highlight” videos during the past year, YouTube reported in Feb 2018. The company says that in addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80 percent between 2016 and 2017. Highlight videos were not the only sports-related content getting more views. Sports-related interview videos saw a 60 percent increase in watch-time, and funny sports video watch-time was up 50 percent. YouTube reports 70 of the top 100 sports videos on its site have “great,” “greatest” or “best” in the videos’ titles. Along with the rise in “football highlight” searches, YouTube found “how to” sports video searchers have doubled since 2016 and offered the following image to show which “how to” searches were most popular. A Google-Ipsos study on sports viewing habits found 80 percent of sports viewers use a computer or mobile device while watching television broadcasts of live sporting events. That same study indicates that 30 percent of viewers stream live sporting events from their mobile device.
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